One of our new colleagues asked me about the type of salesperson that I am.
Q: Are you a hunter or a farmer?
A: I am more of a farmer than a hunter. The upside of being a farmer is that you build long term relationships. The downside is that the sales cycle can be longer. Saying these, it is because of the relationship building that I have closed deals over a phone call.
Q: Can you sell ice to Eskimos?
A: I probably won't sell them ice. I would sell them a refrigerator if it makes sense to them. A refrigerator provides more value than ice. You can control the temperature of a refrigerator to accommodate your needs.
By the way, do you need a generator to power your refrigerator? (for those who don't get it, I just added a up sell product)
IT vendors in Singapore love to target the SMEs (Small Medium Enterprise) in Singapore due to the sheer volume of SMEs here. I learned that targeting SMEs here require a special understanding of the environment, especially when it comes to IT solutions SMEs are defined as enterprise with less than 200 staff and annual revenue of not more than SGD2 million dollars. The sheer number of Singapore makes the industry a "honey pot" for any IT vendors. Source: http://www.singstat.gov.sg There are 216,900 enterprises in Singapore and 99% are made up of SMES and they contribute close to half of the S$367.00 billion nominal value created. While targeting SMEs is a must, I have experienced some the challenges around the way and look to share with readers here. Challenge 1: SMEs may not have a dedicated IT person It is impossible for SMEs to avoid having any IT today as the Internet has made IT a must have. In my discussions with SMEs, it came to a surprise that most SM...
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