Why You Should Use Active Voice In Your Sales Email Pitch

I love to write content, especially email sales pitches, in the active voice to prospects and leads.

The active voice often results in a clearer and more concise sentence which is easier to read than in the passive voice.

Sentences in the passive voice tend to put more unnecessary words in your sentences and often it make your sentences sound vague.

As a salesperson, you want to come across as clear and concise, not long winded and vague.

An example of a sentence in the active voice looks like this - "We deduced that your downtime is caused by sudden CPU spikes".

On the other hand, the passive voice looks like this - "The downtime was deduced by us to be caused by sudden CPU spikes".

Which of the above do you prefer?

If you have problems remembering the differences between active and passive voice, here is a simple guide.

Active - Who does what?

Passive - What is being done by whom?

Even from this guiding sentences, the active voice keeps the sentence short and sweet.

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